Ford Educates New Saudi Women Drivers

Big changes have recently been made in Saudi Arabia. Women in the country are now able to legally drive automobiles. Prior to His Highness, King Salman bin Abdulaziz Al Saud lifting the ban, women were not permitted to drive.

This development is a major step forward for women in the country. However, they’ve never been trained on how to drive. That’s why Ford has stepped in, and helped women learn the skills necessary to take on the road. In early March, the company held its first-ever Driving Skills for Life for Her program.

This program was held at Effat University, where college students were given the opportunity to learn the ins and outs of driving. These educational sessions included instruction on vehicles themselves, as well as dealing with distractions and incidents.

Jim Vella, president of the Ford Motor Company Fund, was quoted saying this about the program, “Ford Motor Company was built on the belief that freedom of movement drives human progress, so we are honored to have the opportunity to support women in the Kingdom during such an extraordinary time, and to welcome them to the driver’s seat.” 

While driving may be new to the women in Saudi Arabia, they are receiving the education they need to be the next wave of happy and confident drivers.

Categories: People


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