Thank You To Our Heroes

Coccia Ford is thankful for all our brave men and women who have served and currently serve our nation in the U.S. Armed Forces. To show our appreciation, we offer Military Appreciation Cash* to our heroes. See details below for additional information to see how you – and your immediate family members – can save on the purchase or lease of a brand-new Ford.

Active Duty

Receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle with our thanks! For all you do for us, this is the least we can do for you.

Qualifying military and family members include:

  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
  • National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • Veterans Separated within the last 24 months
  • Spouse/Surviving spouse, or other household members


If you served, you save. It's as simple as that. Coccia Ford will never forget all you gave to protect our country's freedom and ideals. With our gratitude, the following qualifying military and family members can participate in the program.

  • Retirees
    • – Regular Retirement
    • – Reserve Retirement
    • – Early Retirement (TERA)
    • – Medically Retired
  • Spouse/Surviving spouse, or other household members


We can never fully “Thank You” for the sacrifices you've made for our country, but helping you save is a start.

For those Ford customers who need to have adaptive equipment installed in their Ford or Lincoln vehicles, Ford offers up to $1,000 in reimbursement through the Ford Mobility Motoring Program.

  • Corporate Relationships with Disabled American Veterans (DAV), Paralyzed Veterans of America (PVA), and Veterans Advantage

If you are a veteran separated by more than 2 years, you might still be eligible for Bonus Cash as a member of the DAV, PVA, or Veterans Advantage.

Overseas Personnel

The Military Advantage Program (MAP) is an exclusive Vehicle Purchase Program created by Military AutoSource (MAS), the authorized distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 states.

Guarantees and Protections include:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from hidden charges
  • MAP offers full disclosure

If you meet these criteria, we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAS Program location.

Military Appreciation Cash is exclusively for active military personnel, National Guard, reservists serving on active duty, members of the Delayed Entry/Enlistment Program (DEP), veterans within 24 months of separation, retirees, spouse/surviving Spouse and other household members, who are residents of the United States of these U.S. Military Branches:

  • Army
  • Navy
  • Air Force
  • Marines
  • Coast Guard

Customer must present current military ID, DD Form 214, 215, 256; NGB Form 22 or similar forms of official proof of service.

*All offers with approved credit. Not all buyers or lessees will qualify. Some restrictions may apply. Discount is valid only for the purchase or lease of a brand-new Ford vehicle from Coccia Ford. Customer must show military separation documents or current military ID. Discount can be combined with other offers. All prices exclude tax, tag, title, registration and all dealer and state fees, as applicable by law. See a Coccia Ford Advisor for full details

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